Free essay on global warming
Tuesday, August 25, 2020
Julius Caesar Essays (797 words) - , Term Papers
Julius Caesar Julius Caesar In Shakespeare's Julius Caesar, Decius Brutus and Mark Antony, both Roman Senators, praise Julius Caesar, each utilizing an alternate procedure and approach. Brutus, in a to some degree self-important, forthright, tribute, endeavors to influence the individuals. He legitimizes plotting against Caesar by expressing that Caesar's desire would have harmed Rome. Notwithstanding, in Antony's tribute, he centers around Caesar's sure attributes, and cleverly invalidates Brutus' support for executing Caesar. The flighty Romans falter between pioneers, reacting inwardly, as opposed to mentally, to the speakers. Brutus looks to clarify why he schemed against Caesar. He starts his discourse with Romans, compatriots ..., engaging to their awareness as residents of Rome, who, he later says, will profit as freeman with Caesar's demise. This tells Brutus realizes the best way to draw the group, speaking to their better judgment as Romans. He pronounces that he is a respectable man, and reveals to them that he will let them judge the legitimacy of his cases. That is, he will permit reality to represent itself with no issue. This urges the group to trust him, as a respectable man. He says that he needs them to know the realities; Blame me in your astuteness, and alert your faculties that you may the better appointed authority. Sharing data with the individuals is complimenting and it nearly ensures acknowledgment. He gets their compassion by saying that he adored Caesar, challenging the individuals to discover anybody who adored Caesar more. Brutus pronounces that he never wronged Caesar, that he sobbed for Caesar's adoration, was glad for his significance, regarded him for his mental fortitude, however needed to execute him in light of Caesar's desire. He says that the explanation behind murdering Caesar was his extraordinary love for Rome. He legitimizes his activities by saying that he cherished Caesar in any case, Not that I adored Caesar less, yet that I adored Rome more. He at that point inquires as to whether the individuals would need to live their lives as slaves under Caesar's standard or would they like to live as freemen with Caesar dead. To anybody offended by his discourse he thinks about whether, as Romans who love their opportunity, they could be annoyed or then again dismiss what he, Brutus, says. He offers the conversation starter, Who is here so base that would be a bondman? He emphasizes the point, rehashing the line, Assuming any, talk, for him have I irritated. I stop for an answer., permits them to react to his facetious inquiries, giving them a considerably more prominent sense that he thinks about them and their feelings. They can just react, None, Brutus, none. That is, none are outraged, they don't oppose this idea or on the other hand contend with his words or his activities. Imprint Antony's commendation uses an alternate approach. He begins by tending to the group as Companions since he needs to come to them as a companion as opposed to a ruler attempting to pick up power. He at that point says, I come to cover Caesar, not to commend him., accordingly he can ease in gestures of recognition of Caesar without the group halting him. He sounds very genuine when he says, The respectable Brutus hath disclosed to you Caesar was ambitious.... For Brutus is a fair man. He rehashes that announcement three additional occasions getting progressively wry, saying at long last, Yet Brutus says he was driven, and sure he was a noteworthy man. Since the individuals reacted emphatically to Brutus' discourse, Antony couldn't affront Brutus' trustworthiness in an immediate way. However, Antony discredits Caesar's desire with three models. One is the point at which he gave the payment of prisoners to the open treasury and not his own, another when he cried with the destitute individuals, lastly when he declined the majesty that Antony offered him, multiple times. Any individual who was yearning could never have done any such things. Antony says, I talk not to invalidate what Brutus talked. , however that is actually what he does. Antony is utilizing a sensational impact on the individuals, first by entering on the stage with the group of Caesar, and toward the end expressing that his heart is still with the group of Caesar, finishing his discourse sobbing. In advocating Caesar and discrediting Brutus, the individuals consider Antony to be a possible replacement to Caesar. They are influenced to him by his shows, his devious way of coming to a meaningful conclusion, his redundancy, and convincing confirmation of Caesar's anxiety. He can get the individuals to scrutinize the rightness of executing Caesar. He has planted uncertainty in the individuals' psyches, in all territories aside from that he, Antony, is, poor soul, a decent. The contrast between the commendations appears us the significance of style
Saturday, August 22, 2020
Media Economics Essay Example | Topics and Well Written Essays - 500 words
Media Economics - Essay Example The Big 6 Media Giants to be specific General Electric, Walt Disney, News Corp, Time Warner, Viacom and CBS are a functional case of this definition. These combinations not just control what we see, hear and read yet in addition control our contemplations. They are on the whole vertically incorporated which permits them to create and disperse media and news to their likings and control our perspectives (Shah, 2009). Media proprietorship and aggregation have taken another structure with time. They are not, at this point joined to the immaculateness of news-casting or of eventual benefits of the crowds. The media combinations are presently inclined towards corporate objectives and interests. So as to accomplish the objectives, the aggregates are frequently blamed for being one-sided with charges of corporate whitewashing and oversight (Bagdikian, 1997). What's more, to advance their own advantages, media combinations favor infotainment over significant reports. In spite of the fact that the possibility of media combination and possession is anything but a poorly conceived notion as it can make a solid rivalry giving feasible and legitimate news to the crowds. The worry is essentially identified with the centralization of possession which can and is expanding the financial and political impact. As indicated by Rifka Rosenwein, the grouping of media possession has expanded the command over articulations which has prompted a forceful rivalry and hushing of the news and thoughts in the commercial center (Shah, 2009). As per the most recent insights, in 2009, there are just six mammoth combinations that own the US media specifically the Big 6. This is in the end prompting restraining infrastructures and oligopolies which from a business point of view is certifiably not a decent sign. Considering the pretended by media in an overall majority rule government, contacting masses is of central significance. A considerable lot of the media combination s own diversion organizations, for example, Walt Disney where one can't anticipate that the organization should talk about sweatshop work when, then again, it is blamed for being a piece of it (Shah,
Friday, August 7, 2020
Just Run With It
Just Run With It This years commencement speaker, Salman Khan, founder of the Khan Academy and MIT alumnus, touched upon many compelling anecdotes and much advice in his remarks to MITs newest graduates. The whole speech is definitely worth a read (and worth watching), but I wanted to highlight something that touched me profoundly: One of my roommates when I was two years out of college, who had formerly been a bit of a track star at MIT, and I had finished watching Chariots of Fire one night at 2 a.m. I told him that it made me feel like running. He simply told me âDonât waste inspiration.â I reminded him that it is 2 a.m. He said âso what; donât waste inspiration.â I looked at him for a few seconds and realized that he was dead serious. I jumped off the couch, threw on my running shoes and took to the streets. Salman Khan, in his commencement address to the MIT Class of 2012 As I read the remarks, I reflected on the truth that I found in his address, and the truth that I found in those specific words that I quoted. See, I used to run. (Used to.) It was back in my freshman year of high school, after I had fixed my eating habits to lose weight. What was still missing for me, though, was physical fitness. At some point, and almost on a whim, I wanted to fix that. I thus turned to my runner friends, many of whom ran year-round from cross country, indoor and outdoor track during the school year, to off-season training in the intervening summer. It was perhaps, then, the best kind of pressure that made me run for my high schools track team. Though it culminated in no awards (or even podium-caliber rankings for a single meet), my run with the team was a change I accepted, even grew to love, for a time. Even at a Freshman-Sophomore Invitational I scarcely qualified to compete in, where I came dead last among all the racers in a 400 meter dash, it felt invigorating to know nothing but the race. Nothing but the wind at my back. Nothing but the orange-red track. Nothing but a sudden explosion of my body a thrust heel hitting the ground, my toes rolling off, kicking back, bringing me forward, completing the stride, renewing the cycle as the gun fired. But maybe what I yearned for most was the feeling after each race, when I relished in the flowing endorphins, catching up to me like a tidal wave I had sought to outrun before finally accepting its gift. After that season, I often looked back and asked what made me give that all up. But all I know or all my pride would now permit me to say is that I did stop. Feebly, I mused about having my soles get back in touch with the track or at the very least, the roads. Each time, I winced at the effort Id need to put in to be even half as fit as before. In one season I had worked my mile time down from nearly 11 minutes to just under 7. How would I do that again? I asked constantly. My college friends offered to be running buddies, but they couldnt shake my excuses; I just claimed I didnt have enough free time for it. Though I believed that statement, I would often find times when I wished I had obliged them. After one of the many long days of sophomore year, for instance, when even 7 hours of sleep, plus roughly that much time spent in lectures, labs, and on p-sets, left me too winded to do anything else but crash as soon as I got home. On such days, I would remember that it used to take a lot more than thinking to tire me out. Faced with this time and time again, and dissatisfied by the lack of change, I threw out my well-worn excuses and raised the standards on what would pass for an adequate obstacle. Instead of letting justifications or restrictions head me off at the pass, I got to them before they could get to me. And then, the will to live with more energy and self-satisfaction overcame every barrier to living that sort of life, including the initial, painful investment of energy. I started to envision what I could become with that kind of investment, and I loved what I was seeing. And those negative thoughts, prefixed with that familiar Yes, but nonsense, somehow stood down this time around. I was ready. Fast forward to earlier this week. Its Tuesday morning, the day after a taxing first day of work at my summer job. After having slept for nearly 12 hours, I wake up before 7 much to my surprise. I had made this the day on which Id start a Couch to 5K program, my first foray into running in over 5 years, and my first serious effort to win back my old energy. It was a day off from part-time work; I had nowhere to be, and yet here I was, wide awake and appropriately, eager to hit the ground running. So I started the first day of the regimen. Nine minutes in, my lungs felt almost acidic. My core protested. Against my will, I paused a timer, suspended my interval training, worked to control my breathing and then rehydrated myself. It happened again roughly 4 minutes later as I transitioned from a run to a walk. I kept the pauses as short as I could, reminding myself that out here, out on the roads again, I was lapping the person I used to be not even a day ago. As I resumed my running, my internal monologue turned that thought into a chant as steady as my heartbeat. It worked. Somehow I found the strength to power through the remaining intervals, and soon I found myself right outside my house at the end of a cool-down walk. Excellent, I thought to myself, lets do this again in two days. And I did this time, without pausing the clock; this time, without stopping, save for one instance where my shoe became untied. And somehow, I felt compelled to do it all over again for the next day of training. That day was today, by the way, and this mornings run went just as well, if not better, than the last. I can safely say that this has become a habit now, all because I kept my initial spark of inspiration from being extinguished before it had a chance to burn. Guess that makes me a runner, right? In that case, then, what I said before is true: I used to run. I still do at least now but I used to, too.
Saturday, May 23, 2020
Edna Pontellierââ¬â¢s Fall from Grace in Kate Chopins The...
Ednaââ¬â¢s Fall from Grace in The Awakening In the novel The Awakening, Kate Chopin tells of Edna Pontelliers struggle with fate. Edna Pontellier awakens from a slumber only to find that her life is displeasing, but these displeasing thoughts are not new to Edna. The actions taken by Edna Pontellier in the novel The Awakening clearly determine that she is not stable. The neglect of her duties as a wife and mother and as a woman of society are all affected by her mental state. Her choices to have affairs and disregard her vow of marriage represent her impaired judgment. The change in her attitude and interests becomes quite irresponsible, and that change along with her final decision to commit suicide tell the reader that Ednaâ⬠¦show more contentâ⬠¦Her disposition clearly affects their lives on a regular basis. Edna Pontellier defies her husband and is ready to depart from her children at any time. Counseling of some sort for her temperament might encourage her to put her familys needs before herself. She constantly enj oys her freedom and abandons her responsibilities, displaying a childlike ideal of reality. Edna frequently likes to be alone throughout the novel. She mentions feeling caged and sets out to free herself by moving to another house, when, contrary to her immature thoughts, she is still very much in the same predicament. These actions do not help Edna to better her condition. The lows manic depressives experience can be detrimental, and by placing herself in an isolated atmosphere, she is making her problem greater: But alone Edna is prey to suicidal thoughts, the voices which distort the victims choices and exaggerate her plight. Ednas idea in her last moments that her children are antagonists whom she must elude is patently irrational behavior, for her progeny have given her little trouble and seem her happiest links to life. But for her at this moment they represent the powers arrayed against her. (Franklin 526) Clearly Edna Pontellier is an unstable woman. She is unableShow MoreRelated The Awakening: America Was Not Ready For Edna Pontellier Essay1868 Words à |à 8 Pagestheories challenging age-old beliefs were springing up everywhere, such as Darwins natural selection. This post-Civil War era also gave men and women opportunities to work side-by-side, and in 1848, the first womans rights conference was held in Seneca Fall, New York. These events leading up to the twentieth century had polished the way for the new, independent woman to be introduced. Women at all levels of society were active in attempts to better their lot, and the New Woman, the late nineteenth-centuryRead More Chopin Essays1578 Words à |à 7 Pages The Struggle to Be a Womyn ââ¬Å"Every step which she took toward relieving herself from obligations added to her strength and expansion as an individualâ⬠(93) The Awakening by Kate Chopin introduces the reader to the life of Edna Pontellier, a woman with an independent nature, searching for her true identity in a patriarchal society that expects women to be nothing more than devoted wives and nurturing mothers. In this paper I will describe Ednaââ¬â¢s journey of self-discovery and explainRead MoreCompare and Constrast Wide Sargasso Sea and the Awakening1796 Words à |à 8 PagesCompare and contrast how ââ¬ËPatriarchyââ¬â¢ shows oppression in ââ¬ËThe Awakeningââ¬â¢ and ââ¬ËWide Sargasso Seaââ¬â¢. ââ¬ËPatriarchyââ¬â¢ is a social organisation in which the father or eldest male is head of a household or tribe, having supreme authority over his women and children. It is a system of government, where men hold the power, and women are largely excluded from it. A patriarchal civilisation promotes the dominance of men in social or cultural societies. Jean Rhys (August 24th ââ¬â 1890 May 14th 1979) was a DominicanRead MoreKate Chopin s The Awakening2531 Words à |à 11 PagesDress to Impress Kate Chopinââ¬â¢s novel, The Awakening depicts sexual affairs, inner struggles, and the conquest of motherhood that most women face today. The conquest of motherhood involves the battle between being a supportive wife and selfless mother. The story revolves around the charactersââ¬â¢ dialogue and appearances described beautifully throughout the novel by Kate Chopin. The story is a familiar one that, sadly, most women can relate to: A woman is married without knowing what true love is. Her
Tuesday, May 12, 2020
Using and Conjugating the Spanish Verb Parecer
Parecer is a common verb that has as its basic meaning to seem or to seem like. It can also be used in a variety of ways to express opinions or make judgments. It is an etymological cousin of the English word appear, which can be used in a similar way, as in the phrase it appears that. Using Parecerà Withà Descriptions In its most straightforward usage, parecer is used as a way of describing what something is or seems like: Un gobierno de unidad nacional parece difà cil de lograrse. (A national unity government seems difficult to accomplish.)Lo que parece ser la verdad para nosotros no necesariamente parecerà ¡ ser la verdad para otros. (What seems to be the truth for us will not necessarily seem to be the truth for others.)Tengo una chupa que parece de cuero y es de plastiquete. (I have a jacket that isà like leather and is made of plastic material.)El agua tibia parece caliente si tocamos primero el agua frà a. (Lukewarm water seems hot if we feel cold water first.)Usted no parece saber mucho del trastorno.à (You dont seem to know much about the disorder.) Using Parecer Impersonally It is very common to use parecer as an impersonal verb followed by que. The verb that follows is typically in the indicative mood, although the subjunctive mood follows no parecer. The indicative mood is used with parecer in its positive form because it is used to indicate how something is perceived, not to express doubt as seem often does in English. An exception isà in a sentence such as Parece mentira que hayan pasado 15 aà ±os (It seems impossible that 15 years have gone by), because there doubt and/or an emotional reaction is expressed. Parece que este enlace està ¡ roto. (It looks like this link is broken.)No parece que vaya a llover. (It doesnt look like its going to rain.)De momento parece que no se sabe nada del lanzamiento del producto en Europa. (For now it appears that nothing is known about the products launch in Europe.)Parecà a que nada podà a mejorarse.à (It seemed like nothing could get better.)Katrina no parece que tenga frà o. (Katrina doesnt seem like shes cold.) Using Parecer With an Indirect Object It is very common for parecer to be accompanied by an indirect-object pronoun to indicate how a particular person or persons perceives something to be. This can be one way of conveying opinions, and in many such cases there are better ways of translating parecer other than seem. Me parece que el presidente es un fraude.à (I think the president is a fraud.)Me parece que algo no està ¡ bien. (I feel that something isnt right.)à ¿Te parezco triste? (Do I look sad to you?)à ¿Por quà © el metal nos parece frà o y la lana caliente? (Why does metal feel cold to us and wool warm?)Le parece que està ¡ aumentando la actividad sà smica.à (He thinks that seismic activity is increasing.)à ¿Quà © os parece el nuevo iPhone? (What do you think of the new iPhone?)No nos parece que à ©ste sea el momento oportuno. (We dont think this is the opportune time.)Me parecà a que no era importante.à (I didnt think it was important.) Using Parecer Reflexively In the reflexive form, parecerse can be used to indicate that two or more persons or things are alike in some way: Algunas veces nos parecemos a nuestros padres. (Sometimes were like our parents.)Segà ºn los à ºltimos estudios, los animales se parecen a las personas mucho mà ¡s de lo que imaginamos. (According to the latest studies, animals are much more like people than we imagine.) Parecer as an Infinitive Noun As a noun, the infinitiveà parecer usually means opinion: Es el mejor restaurante a mi parecer en Madrid.à (In my opinion its the best restaurant in Madrid.)Queremos que expreses tu opinion sobre el diseà ±o. (We want you to express your opinion on the design.) Conjugation of Parecer Keep in mind that parecer is irregularly conjugated, following the pattern of conocer. All irregular forms are shown below in boldface: Present indicative: parezco, pareces, parece, parecemos, parecà ©is, parecen (I seem, you seem, etc.) Present subjunctive: que parezca, que parezcas, que parezca, que parezcamos, que parezcà ¡is, que parezcan (that I seem, that you seem, etc.) Affirmative imperative: parece tà º,à parezca usted, parezcamos nosotro/as, pareced vosotros/as, parezcan ustedes (seem) Negative imperative: noà parezcaà usted,à no parezcasà tà º,à noà parezcamos nosotros/as, noà parezcà ¡isà vosotros/as, queà parezcanà ustedes (dont seem)
Wednesday, May 6, 2020
CSR Spreading the benefits and shortcomings towards economic development Free Essays
string(127) " noticing the amount of power the directors of the companies hold and that direct relationship to their remuneration packages\." Introduction 1. Background Corporate social responsibility (CSR) is not a recent development or trend, it has been around for centuries, but due to recent events such as globalisation spreading both benefits and shortcomings to economic development it has become a hot topic. CSR is a broad area of discussion and could include many areas like, the community; the environment; and the workplace. We will write a custom essay sample on CSR: Spreading the benefits and shortcomings towards economic development or any similar topic only for you Order Now This can then be further broken down into international; national; country; industry sector or company. Thus instead of looking at the whole of CSR, it is best to extrapolate it into key areas, of which the rest of this paper will focus on the environmental aspect of CSR. In order for this to be done an overview of CSR with its early beginnings along with why it has been developed needs to first be analysed. This would include the early work of individuals such as the Cadbury family. Based on the nature of CSR, there are several definitions of it and these will be looked at explaining the different areas of it. People are becoming more aware of their surroundings and are beginning to question the decisions being taken by companies, if it is the ethically correct decisions or just the most profitable. The environment again is a large area of research with plenty of legislature and regulations. The next section will look into the key bodies involved with the environment, what protocols and policies are set into practice, and how this affects the general public company. The reason for the public company is because they are more regulated than a private company. Another reason is in a private company, the director and the owner could be the same person, therefore they are acting in their own self-interest. A coin has two sides, as does CSR; those fore and those against it. Academics such as Friedman and Samuelsonââ¬â¢s work are discussed as well as recent history showing corporate failure. With the current talks of global warming and climate changes, it is necessary to mention these in any CSR report. This paper then tackles the question of climate financing. The research goes on to explain the what; how and why climate finance is done. This is then evidenced through a case study illustrating a company that practices CSR from within the company. The case study then explains several different climate financing opportunities that have been recognised through partnerships across the world. There is only one planet earth, and the time is now for each to take responsibility for their actions and give back some small portion towards restoration and healing for what has been taken for granted over the centuries. A small sacrifice today will save tomorrow; if everyone keeps to this thought. 2. Thoughts on CSR Over the years, CSR has been defined in many ways each according to the author; however the underlying essence is always the same that is to take responsibility, and act in an ethically expected manner. A broad definition of CSR is a company taking responsibility for its actions from its course of business. This action is in terms of society and the environment, the larger portion of the stakeholders. CSR is a very broad subject and can include human resources; environment issues; sustainable development; waste management and health and safety practices (www.cbi.org.uk). CSR can be voluntary or legislative bound, depending on the country and their laws. Hopkins definition of CSR is that it is concerned with treating the stakeholders of a business ethically and in a responsible manner in a civilised society. This definition looks at social as both economic and environmental responsibility. He goes on to state that stakeholders form within the organisation as well as out; this would include the community. The bottom line is to create a better and higher standard of living for the stakeholders whilst still maintaining a profitable organisation (Hopkins, 2009). 3.OVERVIEW Early days to csr CSR has been around for many centuries, some citingââ¬â¢s from as early as the 1800ââ¬â¢s include the work of Robert Owen; the Cadbury family and Sir Titus Salt (Hoskins, 2008). The philosophy laid down by them is still in practice in todayââ¬â¢s business world. Robert Owen believed that an individualââ¬â¢s environment has a direct impact on their personality, thus he created a community for his employees of the textile factory. This included houses and schools. He also set certain standards regarding a working day that it should be 12 hours long; young children were to attend nursery and infant schooling, while the other children including those that worked at the factory, had to attend secondary schooling (Hoskins, 2008). George Cadbury, two decades later added to Owenââ¬â¢s philosophy, by providing housing, education, training, pension and medical schemes for his then 2,500 employees in the factory (Hoskins, 2008). Their decisions came about either through religion, the Cadburyââ¬â¢s being Quakers, or from the simple business frame of mind, that workers that were happy on the home front, with less burdens, will be more productive workers, which entails better profit margins. Owenââ¬â¢s work influenced politicians and later Parliament, where in 1832, the law for children under the age of 18 years was amended to a maximum working day of 10 hours, and in 1870 the Education Act made it compulsory for all children in the UK to have access to education (Hoskins, 2008). why Due to things such as climate change; global warming; rights of an individual; people are becoming more aware and conscience of what they are doing. The power of people such as directors has also come into the public eye; the directors are the minority people but with the mass power and are they doing the moral and ethically correct thing when it comes to the running of a business. There are several reasons as to why CSR has come about; the most important are highlighted below. The shareholder The shareholder started noticing the amount of power the directors of the companies hold and that direct relationship to their remuneration packages. You read "CSR: Spreading the benefits and shortcomings towards economic development" in category "Essay examples" The shareholder is the ultimate owner of the company, but the director is managing the company, the question to whose benefit has been raised. The shareholders having seen situations where the directors have acted in their self-interest and not the company, decided to take action, by forming several committees within a company, so that no one individual has monopoly over decisions. It is due to this that companies now have a remuneration committee; audit committee; and corporate governance committee. Company failures such as Enron, have made shareholders more aware of the power directors hold. Globalisation There have been large co-operations that have been dominating in the developing countries. Through their power they have been exploiting these countries, and taking no responsibility for their actions. It has been through activists demonstrating at World Summits that have brought attention to this. These companies exploited developing countries and economies through cheaper labour; degradation on land and in some instances toxic waste polluting the water. Political initiatives Things such as the Kyoto protocols and REACH (Research, Evaluation and Authorisation of Chemicals) have made countries more aware of the environment, and the damage being done. Government have changed their outlook on businesses understanding that without businesses taking ownership for their part of it, and with no legislature expectations, this is the only way to get positive outcomes. The Kyoto protocols have made countries aware of the development of environmental and global warming. Even if countries are not part of the Kyoto, they are making the companies aware of their responsibilities. REACH is an organisation that protects the environment from new chemicals; their outlook is that if a new product is considered to have a long-term hazardous effect on the environment, it is best to not put this product into the market, this includes pesticides and rodenticides (Hoskins, 2008). 4. CSR ââ¬â How: The environment A statement including the environment or regarding the environment is a very broad area of discussion, but this can be narrowed by the companies environment, government, state and even individualââ¬â¢s environment. CSR is a global practice, however legislature over CSR varies from country to country, where only some parts to it are being practiced or is expected by law. Therefore it has been left up to organisations to decide if they wish to engage in CSR and to what extent. The government cannot force the area as it is not law to conform to CSR; however companies are asked if they are in compliance with such protocols as mentioned below. Some countries donââ¬â¢t consider CSR as important as Corporate Social Investment (CSI), that it is more important to invest in the community that will reap the rewards than to consider it a responsibility. Such is the case in South Africa where CSI by definition is the outreach to the community and social development without the intention of generating business income (Brown). The saying of ââ¬Ëtake it with a pinch of saltââ¬â¢, is appropriate here, if adopting a Friedman approach. However as Samuelson stated this is the way forward of business. If a business, whose sole purpose is to gain in profits, is doing something with no intention of gaining in business income, it defeats the purpose of a business. What this definition lacks to point out is that businesses do generate income from this sort of ââ¬Ëadvertisingââ¬â¢, in an indirect manner. The business is not out in the community advertising its business and its products, but what it is doing is advertising its b usiness doing well in a community. This makes the community feel happy and appreciative of the act being done, and so subconsciously that community will take its business towards that company playing its part in CSI. For example if this company is a bank, this community might decide to move their accounts to this particular bank, or if it was an insurance company, and people in the community were thinking about taking out life, disability or any sort of insurance, they will most probably use this company. Therefore even though these companies are investing into these communities, without the intention of business income, they reap the rewards of indirect business. Over the years there has been considerable damage to the environment through the advancement of the individualsââ¬â¢ needs; with the first major issue being advertised was the hole in the ozone layer. Since then becoming ââ¬Ëenvironmentally friendlyââ¬â¢ has become a serious issue, with people changing their habits; trying to reduce their carbon footprint, and doing good by the environment. Businesses are now taking responsibility for their actions in several ways; those organisations that have been operating in developing countries, and making use of the cheaper resources there, have now started giving back to these countries through building schools and development centres in these locations, some even go as far as building hospitals. They are giving these communities education and health care. Some companies have a policy for recycling and rebuilding forests. These are just a few aspects that have been done, in the chapter to follow a more detailed look of climate financing and its impact. Due to the degradation of the environment over the centuries, organisations with the best interest of the environment have become more vocal about the needs and wants of the environment. This can be viewed from an aerial view of the world, the continents and then the countries within. At each level there are environmental legislature, regulations and protocols; policies and certifications that need to be adhered to. A summary of the most important protocols are mentioned in the Table below. This is broken down into the world governed by the United Nations (UN); then the continent or area, in this case the European Union (EU), and finally country specific which here is the United Kingdom (UK). These rules and regulations generally have more of an impact on public companies because they are governed by the Securities and Exchange Commission (SEC). The bottom line to climate change and its impact to a business are on its profit. Businesses and its stakeholders have to weigh out the cost benefit analysis of climate change on development and growth of the organisation. These companies will have to now comply with emission control systems regulating the amount of greenhouse gases (GHG) they let out into the atmosphere, which will have a direct impact on the companyââ¬â¢s capital expenditure in order to have the correct equipment, and hence its profit. Such companies will include refineries and power plants (Fontinelle). The amount of GHG let out into the atmosphere will be noted in a database and monitored. According to EU ETS, companies will be given a limit of these gases, they are allowed to release, and once the company has reached its limit, it will have to pay for credits from other countries in order to release anymore gases. This credit based system can be bought and sold amongst countries, allowing countries with a low emission level a chance to boost its economy through selling its extra credits. Even in a situation concerning the environment, everything has a price to it. Companies that need to purchase extra credits will want to minimise its effects on the profit margin therefore, they would most probably increase their prices of the goods and services it offers. These goods and services could be used by those same countries that sold their extra credits, which then cancels off their profits from selling the credits. Weather patterns are another area of climate change that affects businesses. There could be severe storms in certain areas, and then extreme to that, droughts in other parts of the world, both effecting agricultural life. Countries that are exporters of these goods might not have crops to harvest, and then if they do have smaller crops due to weather changes, they could increase that price in order to make up for the shortfall. Insurance companies could be facing major losses due to climate change, and could possibly be thinking of relooking at their current policies. Things that were covered as natural disasters and the ââ¬Ëact of Go dââ¬â¢, which was not frequent events, is now becoming more frequent with global warming, and insurance companies have to pay out on many insurance policies. The effect of both the climate change and the price increase of the products can leave consumers seeking alternatives or even not needing such items anymore. If temperatures have increased and countries are not facing sever winters anymore, then the industry supplying items such as heaters, and winter clothing might not be required to the same degree, and thus could face closure. A companyââ¬â¢s reputation is also at risk. If a company so chooses not to go ahead with these policies, for a ââ¬Ëgreener, eco-friendlyââ¬â¢ option, its clients as well as its business partners could be jeopardised. The image portrayed will be that of deliberately damaging the environment instead of preserving it. In any organisation there is a lot of competition and clients or consumers in these organisations can easily more from one competitor to another, thus each business needs to have a sound business plan if it does not want to lose consumers to its competitors. Table 1 (Hoskins, 2008) Companies have taken these above protocols into account, and have begun projects throughout the world to reduce the negative impact it has had on the environment. One of the ways of this being implemented is through climate financing, which is discussed in the following section. 5. The other side of the coin The forerunners on CSR have been Milton Friedman and Paul A Samuelson, with Friedman against and Samuelson for CSR. According to Davies, in his approach of weighing out the advantages and disadvantages of CSR, the approach taken by business cannot end where the law ends, if a company does not do any more than the minimum, then society breaks away from that company and associates with companies that are doing more for the community (Davis, 1973). His case for CSR includes long run self-interest; viability of business; avoidance of government regulation and sociocultural norms. He continues to add that there are reasons why CSR is not a good policy to adopt, he points out Friedmanââ¬â¢s profit maximization, where mangers are acting on behalf of shareholders just to maximise profits; that cost of social investment could drive out many medium size business and the lack of accountability the business has on the community, therefore it really is not wise to give them such power with no accountability. According to Karnani, CSR can only work efficiently if it is government imposed and regulated (Karnani, 2010). Karnani points out that the firms are only interested in profit maximization and it only appears that they are interested in social responsibility. This is carried through in the example of fast food restaurants, that now also offer healthier options on fast foods, but this is just done to gain a wider part of the market, and ultimately increase profits, it is not done for the greater good on human kind. Another example is of the motor industry; developing energy efficient models. This does have a positive impact on the environment, but according to Karnani, the only reason for such production is profit maximisation (Karnani, 2010). If CSR was government imposed, firms will not have a choice and will have to sacrifice that portion of profits towards social responsibility. It will also be streamlined across the industry that is if government impose a percentage on profit as t he proportion to social responsibility, all firms in that market sector and size will be reaching out to the community and environment in the same monetary value. This will then not leave one firm at a disadvantage to the next, and allowing it to lose its competitive advantage. Corporate responsibility cannot be complete without a mention of Enron. This was one of the single largest failures in United States of Americaââ¬â¢s history. This organisation once promoted its core values of respect, integrity and excellence, was ultimately brought down through its weak financial foundations and a web of deceit (Enron, The Ultimate lesson in Irresponsibility, 2003). The poor business decisions through failed deals and projects that accounted to billions of dollars in debt were falsely hidden in special purpose vehicles. Enron was audited by Arthur Anderson auditing firm, and they too allowed this to continue, or were pressured to ignoring it, with citing on them shredding documentation (Baker, 2007). 6. how crs: CLIMATE FINANCING Definition Climate change is something that is impacting on every individual throughout the world, and thus countries and stakeholders are seeing the importance of establishing long term goals and plans to offset some of the damage already done on the environment (Halsnaes Shukla, 2007). Countries and stakeholders are not just following protocols and policies set by for example the UN, Kyoto or Copenhagen; they are in fact doing what they can when and where possible, understanding that this needs to be a wide spread participation. This is discussed later through the case study on Standard Bank Global and their projects throughout Africa and the partnership with Australia and Germany. The Christian Aid defined climate financing as part of a compensation for the damage done by the rich countries over the past 2 centuries through industrialisation and economic growth (The Christian Aid, 2009). By definition a developing country is lagging in technology and resources hence making it a developing country. Climate financing is to assist these developing countries to continue developing and growing their economies, but with a lower carbon emission, by using more natural gases and solar energy. Ways to Climate Financing Climate financing can be done in several ways, most depending on the government and stakeholders opinions on what is most needed. This question will be answered from a business point of view, that is with cost benefit analysis done and the impact on profit margins both in the short and long term as these financing options should have long term goal strategies to them. Financing could occur in the most direct form through reduction of GHG or indirectly through water and sanitation of villages; restoration of shorelines, forest conservation and agriculture, to name just a few. 7. CASE STUDIES The best way to understand and illustrate the work of CSR and of climate finance is through actual examples. Through this both the benefits and costs will be shown. The case study selected is Standard Bank of South Africa (SBSA), which is one of the largest banks in South Africa, with interests in Africa; South America and the United Kingdom. SBSA being part of the financial services have both direct and indirect impacts on society and the environment. This is managed indirectly through screening corporate loans, ensuring their customers manage the social and environmental risks associated with their activities, and directly through business activities that are more energy efficient and carbon footprint reducing (Standard Bank, 2010). They have become members of World Wildlife Fund South Africa (WWF-SA) and of the United Nations Environment Programme Finance Initiative (UNEP FI). These global partnerships occurred in 2010. SBSA promotes environment responsibility from within. Carbon Financing SBSA recognise that through global advancement and development, the environment may not have always been a high level priority however with climate changes; it has now become an important part on the agenda. The African continent as well as other emerging markets is more likely to cause more damage unto the environment for the sake of development, than the developed nations, and it is through this reason that SBSA are in constant discussions regarding ways to best assist African nations to adapt with climate changes, without forsaking their economic development. These discussions are with governments to these countries as well as external parties interested in becoming partners on such campaigns. These campaigns include managing water stress and the degradation of agricultural land. On a broader aspect, SBSA are participating on initiatives to internalise the cost of climate change and generate carbon prices through the Clean Development Mechanism (CDM) and financing energy efficient projects in Africa to overcome energy shortages and generate tradable carbon credits (Standard Bank, 2010). CDM is part of the Kyoto Protocol, which allows countries to develop emission reduction projects in developing countries, thereby allowing these countries to sell these credits which can be counted towards their Kyoto target (United Nations Framework Convention on Climate Change). An indirect effect of CDM is the creation of new revenue, access to energy, job creation and technology transfer, all areas of importance in the African continent for growth and development. Carbon financing and trading SBSA is a financial institution and through this has financed carbon markets in Africa and South East Asia totalling 20m tonnes of GHGââ¬â¢s, 2010. They have now partnered with the United Nations Environment Programme and the German governmentââ¬â¢s climate initiative to form the African Carbon Asset Development Facility (ACAD), which provides financial and technical assistance to developers committed to low carbon development as well as education and training to institutions in order to bring Africa as a key member of the carbon market. Carbon Financing Deals SBSA have been involved in several carbon financing deals, these include partnerships with Australian and African companies. A few of the most recent transactions have been highlighted below. COOL NRG The Australian based Cool nrg is a company known for its resources to reduce energy consumption on a large scale. Cool nrg has developed and managed a programme in Mexico, with energy efficient light bulbs; this is the first of such programmes under the Kyoto Protocols. SBSA have partnered with Cool nrg in 2010, with funding and will purchase up to 19% of carbon credits. SBSA also intend on using the Mexican model in Africa, on low income households, reducing the cost of energy on them. The by-product of this is CO2 emissions reduction and creating energy security (Standard Bank, 2010). HAND-HELD LED LIGHTS ââ¬â TANZANIA SBSA ventured into Tanzania on another carbon financing deal. This deal was replacing kerosene lamps with hand held light emitting diode (LED) lights. The deal was funded through buying the carbon credits that were generated through the large scale replacement of fossil fuel lighting. This was introduced to 1.5 million homes in Tanzania, which not only increased the average household annual income by $150, but is much safer than using kerosene, both to the environment and the individuals who suffer from severe burns, and respiratory problems from inhalation of the gas. The expected national savings was $200 million and Tanzaniaââ¬â¢s GHGââ¬â¢s emissions reduced by 700 000 metric tonnes (Standard Bank, 2010). KENYA POWER AND LIGHTING COMPANY In 2010, SBSA and Kenya Power and Lighting Company (KPLC) have gone into a five year partnership. This is part of the clean energy projects from the UNââ¬â¢s CDM. A total of 1.3 million free energy saving light bulbs were distributed across East Africa, this initiative have reduced their electricity demand by 45 megawatts (Standard Bank, 2010). ZOOMLION GHANA SBSA and Ghanaââ¬â¢s leading waste management company, Zoomlion Ghana, have signed agreements for the forward sale of carbon credits. This is through the emission reductions of methane gas from the decomposition of organic waste. Refuse will no longer be dumped in a waste dump, but will be moved to a solid waste sorting and composting facility, located in Greater Accra. The anticipation of this agreement is that in 2011, an average of 300 tonnes of daily waste will be processed, with this doubling by 2013 (Standard Bank, 2010). SOLAR WATER HEATING In South Africa, there is only one provider of electricity, that is Eskom, therefore the people of South Africa have no choice but to give a large portion of their daily income towards their electricity bills. Due to the ever increasing price of electricity, and low income households unable to continue paying these bills, the South African government have committed to installing 1 million solar water heaters in low income households, by the end of 2014. This will allow these people to no longer be cold, the pressure of the national electricity grid will be reduced, and CO2 emissions will also be reduced. In 2010 SABA along with The Solar Academy of Sub-Saharan Africa and International Carbon came together to have 230 000 solar water heaters installed in various municipalities. SBSA are providing the finance; funding the CDM registration and underwriting the carbon purchase until 2020 (Standard Bank, 2010). SBSA is an example of an organisation that practices CSR within its business framework as well as external. It expects the same standard from its partners in business, which is a good standing for other organisations to follow. 8. SUMMARY CSR is viewed in many ways as the various definitions and academics haven proven. It is through this that the debate on CSR will continue to grow. The essence of the recent development of CSR has come about due to mistrust in the directors of major companies, as well as more climate awareness amongst individuals. The stakeholders of these companies have started to question the directors long term plans, and to whose benefit these plans are for, whether the plans of the business; the director the environment are all in sync, or with such power; has these long term plans become more skewed towards self-fulfilment. The ultimate goal for these companies is to be creating as much value as possible. By companies doing more than just complying with regulations, and taking the initiatives to pledge to community and environmental upgrading, they will be winning back the trust of their stakeholders, and this will ultimately lead to a successful business. Different countries have different business and cultural approaches, and CSR will never be practiced the same in each country. The principal behind CSR however should be universal, just the same as the reason for a business to exist, is to make a profit. References 1. Alert Net The Worlds Humanitarian News Site. (n.d.). Retrieved May 30, 2011, from Alert Net Web site: http://www.trust.org/alertnet/blogs/climate-conversations/climate-finance-after-mobilisation-then-what 2. Baker, M. (2007, October 7). Corporate Social Responsibility. Retrieved May 27, 2011, from Corporate Social Responsibilty Web site: http://www.mallenbaker.net/csr/CSRfiles/enron.html 3. Brown, A. (n.d.). CSI or CSR ââ¬â Are you a Learning NPORetrieved May 8, 2011, from http://www.sangonet.org.za/conf2010/article/csi-or-csr-are-you-learning-npo 4. CBI The Voice of The Business. (n.d.). Retrieved May 15, 2011, from CBI The Voice of The Business Web site: http://www.cbi.org.uk/ndbs/content.nsf/802737AED3E3420580256706005390AE/9D502144AC9F644380256F58005BD16C 5. Davis, K. (1973). The Case For and Against Business Assumption of Social Responsibility. Academy of Mangement Journal, 312-322. 6. Enron, The Ultimate lesson in Irresponsibility. (2003). Strategic Direction, 10-13. 7. Fontinelle, E. (n.d.). Investopedia. Retrieved May 15, 2011, from Investopedia Web site: http://financialedge.investopedia.com/financial-edge/0210/7-Ways-Climate-Change-Affects-Companies.aspx 8. Halsnaes, K., Shukla, P. (2007). Sustainable development as a framework for developing country participation in international climate change policies. Springer Science + Business Media. 9. Hopkins, M. (2009). Corporate Social Responsiblity International Development. London: Earthscan. 10. Hoskins, T. (2008). The ICSA Corporate Social Responsibility Handbook. London: ICSA Information Training Ltd. 11. Karnani, A. (2010). The Case Against Corporate Social Responsibility. The Wall Street Journal. 12. Standard Bank. (2010). Retrieved May 28, 2011, from Standard Bank Sustainability Web site: https://sustainability.standardbank.com/environment/ 13. The Christian Aid. (2009, July). Retrieved May 20, 2011, from The Christian Aid Web site: http://www.christianaid.org.uk/images/signposts-climate-finance.pdf 14. The Economist. (2005). Retrieved May 20, 2011, from The Economist Web site: http://www.economist.com/node/1491618 15. United Nations Framework Convention on Climate Change. (n.d.). Retrieved May 23, 2011, from United Nations Framework Convention on Climate Change Web site: http://unfccc.int/2860.php 16. Visser, W., Tolhurst, N. (2010). The World Guide to CSR, A Country-by-Country Analysis of Corporate Sustainability and Responsibility. Sheffield: Greenleaf How to cite CSR: Spreading the benefits and shortcomings towards economic development, Essay examples
Friday, May 1, 2020
Two Theories Of Leadership And Comparison Free-Samples for Students
Question: Choose two theories of Leadership as listed in the Study Schedule above, and compare and contrast these in terms of how they contribute to your understanding of leading. Answer: Introduction: Situational leadership and trait theory of leadership are two important leadership theories. The effectiveness of the application of these two theories is plausible in the business world. Behavioural trait is important for both but the prime influence of the leadership is getting emerged from external reality for situational leadership and from the internal characteristics for trait theory (Northouse, 2012). The personality of the leader cast a magic spell over the leadership quality. The demand of the situation invites the flexibility of the leadership in case of the situational leadership. Goal orientation is indispensible in both of the cases but the in case of the situational leadership the visionary character of the leader is important. The leader need to offer effective guidance to the follower that is the reason the leader himself does bare the responsibility of the leaded people that is the reason he must possess a personality that is different from other (Selznick, 2011). Th e behavioural trait of the leader is very important to judge the quality of the leadership that he does offers to the group. Leader used to poses an authoritative attitude top motivate and inculcate the team member. But different leadership theory has defined different types of authoritative attitude of the leaders. Effectiveness of the authority is one of the major aspects that used to get measure to evaluate the quality of the leader and his leadership. Two theories of leadership and comparison: Situational leadership theory and trait theory of leadership are two theories related with leadership. These two theories are harbouring contradictory point of view regarding leadership (Wheatley, 2011). Situational leadership summary: Situational leadership developed on the basis of the demand of the situation task behaviour is important for the situational leaders. The relationships with all the socio economic factors are equally important here. Situational theory of leadership Trait theory of leadership This leadership is not fix it used to get change according to the situation. This leadership is situational dependent leadership (Goleman etal.,2013). This is the goal driven leadership need to address the situational demand. High level problem solving capacity. Context based leadership. Clear vision is one of the major traits of this type of leadership (Aaker Joachimsthaler, 2012). Put stress on personal characteristics Leader and followers are getting compare Believes in the inborn leadership quality Characteristic centric leadership Must have the achievement drive of leadership. Charisma, creativity and flexibility in leadership. Psychological leadership of leadership High level of self confidence. Honesty integrity and trustworthiness in character. Emotional maturity of the leader. Contrast of the two theories: Situational leadership is depending on the external influence that is situation for its application. It can be said this leadership is the situation driven leadership. The leaders are flexible in this case. They can adopt any policy that can serve the situational purpose. In this type of leadership practice the leader need to be object driven and he must harbour a clear vision of aim or the goal of the leadership (DePree, 2011). Trait theory is based on the external factor that is the quality or the attribute of the leader. This leadership theory believes that the leader must harbour some character trait that can help him at the time of the leadership. This leadership theory put stress on the personal character of the individual as leader rather the demand of the situation (Spillane, 2012). Example of two leaders: The example of situational leader: John Davison Rockefeller Sr. was a stallward in American oil industry at the same time he become popular as philanthropist. He got manifested as the richest person in American history. He is the leader; started his carrier as a book keeper. The initial business involvement of this leader in the domain of food business, from that he made a jump to the business of oil refinery. The growth and the development of him become phenomenal in nature (Nahavandi, 2016). During the phase of his development Rockefeller came across harsh competition he needed to interact with the contenders from the different part of the country different community. The interactions with contenders were successful for him (Jackson Parry, 2011). His organisation Standard Oil Company acquired many of the contenders. The leadership decision of Rockefeller used get change on the demand of the situation. The process of horizontal integration was the part of the strategy of Rockefelle r. The strategy was aggressive enough that is the reason he has to face law suit in different time because the practice of his organisation lead towards monopoly. The organisation harbours ambition to establish reign over the oil market of the country. As the leader Rockefeller faced different types of allegation due the legal infringement. In order to define the nature of the leadership of Rockefeller it is important to focus certain character trait of the leader. After study the character of this leader one can find the ideal character of a situational leader (Ward, 2016). Shuttle mentality or the shrewdness of the character is one of the significance of the personality of this leader. Winning attitude of the leader is getting represented by the shrewdness of the leader. The character of the situational, leader is the leader need to object driven and sure regarding the goal of the endeavour he suppose to be adamant to achieve the goal that character is getting reflected in the behaviour of Rockefeller. The reputation development is one of the major intentions of the endeavour that has been committed by Rockefeller, because as the leader he used to look at the broader spectrum and the sustainability (Hargreaves Fink, 2012). That attitude is traceable to the situational leaders. The issue of sustainability is one of the hunting issues for the leaders of contemporary period. That has been realised by Rockefeller that is the reason he was moving ahead of time. Public reputation of the leader is one of the factors that strengthen the possibility of the sus tainability. The visionary attitude is one of the major character trait of the situational leader sustainability is one of the issue that can get envisaged by the situational leader. The concept of corporate CSR has been envisaged by Rockefeller. Offering support to the society is the part of the sustainability strategy of Rockefeller. That is another attitude of the visionary leader who can think for long term achievement. When a business is taking from the society it is the important duty for that organisation to pay back to the society. Rockefeller took attempt in this regard (Daft, 2014). Courage is one of the significance of situational relationship. The situational, leader need to address the demand of the situation with courage. That quality got reflected in the leadership behaviour of Rockefeller. As the leader he demonstrated his courage in the different situations. Te clear vision regarding the target of the mission empowered the leadership quality of Rockefeller (DuBrin, 2015). Example of the trait leader: Richard Bronson is one of the leading contemporary business personalities of world. The owner of brand Virgin has established his name as one of the leading business leader as well as philanthropist. The group created by him is controller of 400 companies in all over the world. The success in the financial domain has made him one of the richest business icons in the country as well as in all over the world. The quality of the leadership is one of the significant traits of Richard Branson the leader can be treated as a trait leader in this regard. The leadership traits of Richard Bronson are following (Beck Cowan, 2014), As a leader Bronson describe himself as the rule barker. The innovative approach of the leadership is one of his significance as the leader. This is one of the character traits of the trait leader. Trait leader must have the high level of confidence. That has been reflected in the character of Richard Bronson. The theory of trait leadership believe that the great leader always born but not make (Kellerman, 2012). It is not possible to make the leader but the born leader always harbours certain attribute to become a great leader. It has been traced in the life of Richard Bronson. The quality of the personality of Bronson is one of the significance of his leadership process. The sociability of his character represents the quality of the trait leader in this regard. Bronson is an achievement oriented leader. He is focus on the target he supposes to achieve the approach of his leadership move towards that direction .Delegation is another great quality a leader can have that poses by Bron son. In case of delegation does harbour some specific method. He finds out the right people from within his one organisation and trained them in a proper manner to take care of the responsibility of the specific department. In this case he works as the head of the talent acquisition team (Chhokar et al.,2013). The quality of the trait leader got manifested in honesty integrity and self confidence. That has been manifested in the character of Richard Bronson. As the leader he has earn an wider acceptance to the global population that is the reason he himself has developed a brand value as the leader. The excellence of the quality is another significance of trait leadership. That has got reflected in the character of Richer Bronson (Skowronek, 2011). He prefers to break rule to create new one that is the reason he has earn the support and credibility from the ordinary staffs of his organisation. He never remains isolated in his own cocoon rather prefer to get mingled in all the level. That is the great way of communication for the leader of the organisation. The leader needs to have the willingness to listen the others. That has been reflected in character of Bronson. He is accessible personality in the organisation that is the reason it can be said that he prefer communication and listen ot her. Hands on approach are one of the significance of the Mr. Bronson. This is one of the representation of his self confidences the leader of the organisation that is one of the prominent nature of the trait leader of any organisation (Johnston, et al.,2016). Learning from the mistake is one of the significance of the Mr. Bronson as leader. The decision making is one of the critical processes the leader of the organisation used to get judge on the basis of this. Monitoring the whole process of the decision making is one of the ways to observe the flaws in the process. Farther development can get done on this basis. Situation and the follower are two important factors in this leadership theory (Carver, 2011).. In trait theory the personal characteristic of the leader make string influence over the leadership behaviour of the leader that has been witnessed in the character of Richard Bronson. Generosity communication skill those are important for the leader that has been reflected in the character of Bronson. The focus behaviour and the attentive attitude of the leader is one of the major significance of the trait leadership (Gaines, 2012). The reason of the communication to direct all the leaded towards the attainment of a specific goal, the goal oriented behaviour always standardise the character of the leader. That is the reason the goal oriented behaviour standardise the activity of the leader that type of representation has been witnessed in the behaviour of Richard Bronson. Integrity is one of the characters of the goal driven leadership such as Richard Bronson. The issue of integrity is directly connected with team performance of the organisation. That is the reason the leader need to maintain the integrity within the team. The team can get the inspiration out of the behaviour of the leader. Passion is one of the significance of the trait leader. That representation is traceable in the behaviour of Richard Brinson. The passionate attitude of Bronson is o ne of the significance of his leadership that can inspire the team and the organisation and lead them towards the optimum goal (Briggs et al.,2012). Conclusion: From above discussion it can be said that the nature of situational and trait leadership is different but there are similarity among them. Both type leader reships are object driven. The external factors and its influence has made situational leadership more flexible in this type of leadership the leader can change is trait on the basis of the demand from the environment the external factors are the dominating force in this regard. In trait leadership the quality of the individual leader can offer significance in the leadership process (Renz, 2016). The quality of the leadership is depending up on the objective that has fix in front of the leader because passion and integrity is character of the leadership. From the perspective of the pragmatic need of the situation it can be said that situational leadership is the most suitable leadership among this two because this leadership can offer sufficient flexibility to the leader and the major target of the leader to meet the situational r equirement that is the reason the leadership skill can serve the great purpose to the team in a specific situation under this leadership. References: Aaker, D. A., Joachimsthaler, E. (2012).Brand leadership. Simon and Schuster. Beck, D. E., Cowan, C. (2014).Spiral dynamics: Mastering values, leadership and change. John Wiley Sons. Briggs, A. R., Morrison, M., Coleman, M. (2012).Research methods in educational leadership and management. Sage Publications. Carver, J. (2011).Boards that make a difference: A new design for leadership in nonprofit and public organizations(Vol. 6). John Wiley Sons. Chhokar, J. S., Brodbeck, F. C., House, R. J. (Eds.). (2013).Culture and leadership across the world: The GLOBE book of in-depth studies of 25 societies. Routledge. Daft, R. L. (2014).The leadership experience. Cengage Learning. DePree, M. (2011).Leadership is an art. Crown Business. DuBrin, A. J. (2015).Leadership: Research findings, practice, and skills. Nelson Education. Gaines, K. K. (2012).Uplifting the race: Black leadership, politics, and culture in the twentieth century. UNC Press Books. Goleman, D., Boyatzis, R., McKee, A. (2013).Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press. Hargreaves, A., Fink, D. (2012).Sustainable leadership(Vol. 6). John Wiley Sons. Jackson, B., Parry, K. (2011).A very short fairly interesting and reasonably cheap book about studying leadership. Sage. Johnston, M. W., Marshall, G. W. (2016).Sales force management: Leadership, innovation, technology. Routledge. Kellerman, B. (2012).The end of leadership. New York, NY: Harper Business. Nahavandi, A. (2016).The Art and Science of Leadership -Global Edition. Pearson. Northouse, P. G. (2012).Leadership: Theory and practice. Sage. Renz, D. O. (2016).The Jossey-Bass handbook of nonprofit leadership and management. John Wiley Sons. Selznick, P. (2011).Leadership in administration: A sociological interpretation. Quid Pro Books. Skowronek, S. (2011).Presidential leadership in political time. University Press of Kansas. Spillane, J. P. (2012).Distributed leadership(Vol. 4). John Wiley Sons. Ward, J. (2016).Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer. Wheatley, M. (2011).Leadership and the new science: Discovering order in a chaotic world. ReadHowYouWant. com.
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