Starbuck

trade Institute of Singapore Training Centre fleece in Sales & Marketing Management (Part-Time) module DSM401 International Marketing 1st Intake, Semester V Lecturer: Mr. Jonathan lee(prenominal) episode look at Prep bed by : Zulkeflee Kamis (S1762425C) geek Study Assignment International Marketing Case Study on STARBUCKS Question 1: Identify the controllable and uncontrollable elements that Starbucks has encountered in entering Global Markets. Answer: Controllable Elements: * logical argument of statistical distribution: Expansion of biz. In specified posture: Global stores argon control directly by Starbucks Management. * place: Starbucks coffee tree shops milieu is a key guide of its success, offering a inviolable and pleasant place. * Advertisement: local anaesthetic anaesthetic level, focus on its behind market place. * Product: offering a recognised and high part coffee, supported by its worldwide brand awareness. Suiting c offee tastes and mixtures to suit the local flavour.

Starbucks too sells sandwiches, dessert & CD to boost its tax income Uncontrollable Elements: * Risk of terror attacks: Vulnerable to terrorist act as it is perceived as a symbol of the free- market capitalism, globular brand (Anti- Globalisation) and an American company (Anti Americanism) * Competitors: Several companies are introducing a wide range of flavours and varieties of coffee, thus having similar products much(prenominal) as McCafe, coffee tree Bean, etc. * Economic Situation: Coffee prices. As it is a commodity, the price of coffe e fluctuates. Starbucks is heavily reliant o! n the write out and on the prices of coffee. Although Starbucks has supply agreements with suppliers in advance, the company could liquid slope problems due to fluctuating coffee prices. Other factors, such as weather and economic conditions in coffee producing countries, also affect Starbucks operations. Case Study on Motorola in China Question1: affiliate to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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